WE ARE YOUR brand WORLD BUILDERS

CRAFTING THE STORIES THAT SHAPE TOMORROW.

In the era where brands are catalysts of culture and change, you yearn for more than just a logo.

We make that ambition a reality.

We build dynamic brand worlds, rooted in philosophy and ethics, inspired by stories and myths, that not only set you apart but also drive meaningful change.

unleash the WORLD-SHAPING power of your brand.

transform your market position.

ECLIPSE your competition.

When your brand IS READY TO DO MORE, BE MORE, AND SHAPE THE FUTURE…

Our signature Brand World Builders program blends philosophy, mythology, storytelling, and cultural cognition into a powerful brand narrative.

The result? Your bespoke Brand World Playbook - a strategic playbook of your brand's journey to make an impact, bursting with unique ideas, captivating strategies, and the creative philosophical framework underpinning it all.

  • Are we wielding the full narrative power of our brand?

  • Can our brand go beyond just selling and start shaping the world?

  • Is there more to branding than a logo and some pretty words?

  • How can we stand out in a boring, saturated market?

  • What does an innovative brand strategy look like?

  • How can we elevate our brand’s perception and positioning?

  • What untapped ideas can steer our brand towards evolutionary growth?

Turn uncertainty into an actionable brand revolution.

Receive your tailored, creative, disruptive, practical, and philosophically-driven Brand World Playbook to revolutionise your brand and society.

How does it work?

Our process is creative, artful, and considered - yet straightforward.

  1. Our journey together begins with a Discovery Call to align your branding ambitions and concerns.

  2. You choose which Branding Package your brand needs.

  3. We dissect your current brand, competitors, cultural landscape, and societal narratives.

  4. We design an immersive brand world, harnessing mythology, cultural insights, and storytelling, tailored to your business vision.

  5. We deliver a Brand World Playbook - a philosophical guide of actionable insights and a comprehensive roadmap for your brand's odyssey.

The entire process takes 4 to 8 weeks.

We equip you with your tailored Brand World Playbook, your compass to begin implementing your vision, with or without our guidance.

Escape the Labyrinth of traditional, uncreative, and spiritually-draining Agency bullshit.

You're here to pioneer, not to tread the beaten path.

Take command and bypass the inefficiencies of endless billable hours.

Welcome to the age of value-based pricing, where results fuel your investment, not the ticking clock.

One cost.

Cut the superficial brainstorming sessions.

We craft for you, with your vision and values guiding every step.

THIS:

  • is your epic blueprint, fueled by philosophy, ethics, and storytelling.

  • is your brand catalyst and creative ideas machine.

  • is the map of your brand world, ready to carve a legacy that shapes industries, cultures, and the world.

  • is how you build your brand without dying of boredom.

The Branding Packages

All packages include a tailored, creative blueprint to revolutionize your brand, extensive analysis of your current brand, competitors, and market landscape, and a presentation with actionable insights and a detailed roadmap for execution.

Basic - “The Hermes”

  • The final deliverable is a Playbook that includes the following:

    • Creative and conceptual brand development

    • Initial Art Direction guidelines, including a minimum of 2 design directions complete with moodboards

    • Comprehensive Playbook creation and refinement

    • Thorough review of your current and competitor brand assets

    • Top-level industry market research

    • Development of initial branding framework, including Brand Positioning, Core Values, Brand Story, Origin Story, Brand Archetypes, and Core Messages

    • Product positioning and product naming (if applicable)

    • Customer Persona Research (up to 3 personas)

    • Top-level messaging strategy

    • Basic strategy statements for 3 major social platforms

    • Tone of Voice Guidelines

    • Social Responsibility and Sustainability angles and statement

    • Brief suggestions for 2 creative marketing campaigns

STANDARD - “The ZEUS”

  • Everything from the Basic Branding Package, plus:

    • Comprehensive brand philosophy development

    • Expanded product naming across your product lines

    • Detailed customer personas with specific marketing tactics

    • In-depth communications guidelines for both internal and external communications

    • Detailed Tone of Voice guidelines across various communication channels

    • Advice on video content creation

    • Expanded suggestions for marketing campaigns, creative SDG initiatives, and memorable taglines

PREMIUM - “The Kronos”

  • Everything from the Standard Branding Package, plus:

    • Detailed strategies for 3 major social platforms, including content calendars and performance metrics

    • Considerations for brand evolution, including:

    • Internationalisation advice of how to tailor branding and communications to key geographical targets

    • Personal branding advice for 2 key team members

    • Architectural direction with conceptual guidance and graphic suggestions

    • Industrial design suggestions based on finalised branding

EXPLORE OUR WORK.

  • Nonconventional

    We built Nonconventional into more than just a startup media company and podcast—we crafted a space for thinkers, creators, and entrepreneurs who dare to go against the grain.

    Learn more.

  • Chasing

    Crafted distinctive brand narratives for three distinct brands within the CHASING portfolio, targeting their unique markets with compelling storytelling and branding strategies.

    Learn more.

  • Honbike

    Revolutionized the brand's visual identity and positioning, anchoring the brand ethos in an immersive, urban explorer narrative that resonates with its target audience.

    Learn more.

  • Titanker

    Executed a full-scale rebranding of Titanker, from visual identity to product naming, infusing the brand with a unique city explorer ethos and comprehensive branding strategies.

    Learn more.

  • The Carbon Games

    Innovated the brand's web presence with unique scrollytelling concepts, coupled with graphic design consultations and sales pitch development, boosting their brand impact and message delivery.

    Learn more.

  • I highly recommend The Goodson Group for their exceptional ability to ask insightful questions, drive high-quality, and deliver successful projects. From the outset, their curiosity and attention to detail were evident as they sought to understand our requirements thoroughly. Their dedication to delivering high-quality work was unwavering, consistently exceeding expectations and seeking feedback to ensure excellence.

    Founders of TwelveTwentyFive

  • The Goodson Group's knowledge, reliability, and creativity were evident, delivering high-quality work on time and on budget. Pleased with their work, I opted for a long-term collaboration. They are personal brand experts and excellent communicators – I wouldn't hesitate to recommend them.

    CEO of PBG Consulting

  • I have worked with a couple of others before, and they are the best ones by a long shot.

    Head of Growth at Maker Lab

  • They simply nailed our communication. They took our very tech heavy content and rebuild it in an easy fluent and understandable way. I actually wanted to read more now which I didn't before - even it were our own webpage.

    Head of Marketing at Kaunt

Make contact.

Or skip the wait and book a 15-minute Discovery Call with our CEO, Jack Goodson.